A new brand, created to promote the nine states of Brazil’s Legal Amazon as a tourist destination for Brazil and the world.
To encourage more and more people to discover one of the largest biomes on the planet, a new brand was created to represent the territory that forms Brazil’s Legal Amazon. The objective is to foster the countless local initiatives in tourism, gastronomy, agriculture, arts, dance, crafts, music, and more.
From illustrations and photography to audiovisual productions, the Brazilian Amazon brand was co-created with artists from the 9 states that make up the region. Working with local professionals aimed to express and respect the cultural diversity of this vast territory, which spans an area larger than India.
More than a visual representation, the brand is a living identity, giving rise to a seal for Amazonian products, fostering the local economy and everything produced across the nine Amazonian states—from food to fashion and local agriculture.
To symbolize integrated communication across the region’s nine states, the starting point was the element that already connects them geographically: the thousands of kilometers of rivers that run through the Amazon territory. Using real coordinates, every letter of the alphabet was sourced from satellite images of the Amazon River and its tributaries, giving rise to a logo made from the navigable waters of this unique basin.
